SC5.1 | The why and how of beauty as a tool for effective science communication
The why and how of beauty as a tool for effective science communication
Convener: Nuria Altimir
Wed, 06 May, 08:30–10:15 (CEST)
 
Room -2.32
Wed, 08:30
This short course and workshop explore how visual beauty acts as gateway into complex scientific ideas. Designed for scientists, artists, designers, and communicators who want to move beyond “making things pretty” toward using beauty as a precise, intentional instrument. I will help you understand the “why” with a review of the cognitive science behind visual perception and attention. I will show you the translation into practical design and visual communication techniques, so you know the “how”. Via hands-on exercises and discussions, participants will learn practical strategies for integrating beauty with purpose and accuracy in their own work.  
The oral presentations are given in a hybrid format supported by a Zoom meeting featuring on-site and virtual presentations. The button to access the Zoom meeting appears just before the time block starts.
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