Session SC5.1

SC5.1 | The why and how of beauty as a tool for effective science communication

The why and how of beauty as a tool for effective science communication

Convener: Nuria Altimir

Wed, 06 May, 08:30–10:15 (CEST)

Room -2.32

This short course and workshop explore how visual beauty acts as gateway into complex scientific ideas. Designed for scientists, artists, designers, and communicators who want to move beyond “making things pretty” toward using beauty as a precise, intentional instrument. I will help you understand the “why” with a review of the cognitive science behind visual perception and attention. I will show you the translation into practical design and visual communication techniques, so you know the “how”. Via hands-on exercises and discussions, participants will learn practical strategies for integrating beauty with purpose and accuracy in their own work.